About
Hi, I’m Brad Homan.
I help growing businesses make work simpler, so good people can do their best work and growth comes easier.
Where it started
I can’t leave a broken process alone
Early in my career, I was running sales for a $25M B2B solutions business. Our sales operation ran on manual proposals, outdated pricing and hours of repetitive reporting. Fixing it wasn’t in my job description, but I couldn’t leave it alone. I rebuilt the pricing, streamlined the proposals and automated the reporting. Over the next four years, my department’s revenue doubled from $7M to $14M.
The lesson has held in every role since: make the right work easier, and people do more of it.
What shapes my approach
Listening is where good work starts
I didn’t start in business. I earned a psychology degree, worked in a crisis respite program, and then served as an officer in the U.S. Coast Guard. Those years taught me two things I bring to every client:
- Built CRM systems teams actually used, because they fit how people work. I’m a Salesforce System Administrator, but technology serves the process and the people, never the other way around.
- Helped grow a software startup more than 40% in 10 months, leading to its successful sale, partly by repairing a broken relationship between sales and operations.
- Led a franchisor website rebuild with input from a franchisee focus group (buy-in by design) that lifted organic traffic 30% in the first quarter after launch.
- Grew a complex B2B solutions department from $7M to $14M in four years, then to $25M over the next six, starting by pulling scattered, duplicate data into one trusted system.
- Launched a new business unit that turned a profit in year two.
That’s why I believe so strongly in a culture of trust, curiosity and blameless accountability. When people can raise problems without fear, problems get fixed.
Experience
20+ years leading from the inside
I’ve been a VP of Sales, a General Manager, a VP of Service & Technology, a National Sales Director, and most recently VP of Sales & Marketing for a national franchisor with more than 50 locations across the U.S. and Canada. In every role I ended up doing the same thing: simplifying how work flows, getting people aligned, and building simple ways to see what’s working.
- Grew a complex B2B solutions business from $7M to $25M over eight years.
- Helped grow a software startup more than 40% in 10 months, leading to its successful sale, partly by repairing a broken relationship between sales and operations.
- Launched a new business unit that turned a profit in year two.
- Led a franchisor website rebuild with input from a franchisee focus group (buy-in by design) that lifted organic traffic 30% in the first quarter after launch.
- Built CRM systems teams actually used, because they fit how people work. I’m a Salesforce System Administrator, but technology serves the process and the people, never the other way around.
Why I started Younify
Consulting that listens
I’ve worked with plenty of consultants. Too many arrived with the answer already decided, didn’t really listen, and left a binder behind. I started Younify Solutions to do it differently: find the real problem, build a fix your team helps design, and stay until it runs on its own.
I’m a business owner too
Practicing what I preach
In 2026, my wife and I bought Fugazzi Tent Rentals, a seasonal event rental company here on the South Shore. Running it day to day (quoting, scheduling crews, setting up tents alongside our team) keeps me grounded in the same realities my clients face: tight timelines, part-time staff, and an owner who’s often doing too much of the work himself.
It’s also where I practice what I preach. I’m applying the same approach I use with clients to our own scheduling and quoting, and to developing a crew leader so the business doesn’t depend on me.
Running Fugazzi confirmed something I’ve known since my sales days: I’m in the hospitality business. Whether it’s a tent for a wedding or a process for your team, the job is the same. Take care of the details so you don’t have to.
Local
Based in Duxbury, working across the South Shore
I work with businesses across Plymouth County and the South Shore, and I’m happy to meet at your shop, office or job site, or over coffee.
Education & credentials: B.A. in Psychology, St. Michael’s College · Lieutenant, U.S. Coast Guard (Officer Candidate School) · Certified Salesforce Administrator
Let’s talk about your business.
Bring one problem that keeps coming back. You’ll leave with at least one practical next step.